HOG

Harley-Davidson Inc

Consumer, Industrial/Transportation


Presented:04/14/2015
Price:$62.17
Cap:$13.10B
Current Price:$35.24
Cap:$4.64B

Presented

Date04/14/2015
Price$62.17
Market Cap$13.10B
Ent Value$17.99B
P/E Ratio16x
Book Value$13.79
Div Yield1.99%
Shares O/S211.00M
Ave Daily Vol1,970,000
Short Int4.62%

Current

Price$35.24
Market Cap$4.64B
Harley-Davidson, Inc. manufactures cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells wholesale street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services. This segment manufactures six platforms of motorcycles: Touring, Dyna, Softail, Sportster, V-Rod, and Street. It offers motorcycle parts and accessories comprising replacement parts, and mechanical and cosmetic accessories; general merchandise, such as MotorClothes apparel and riding gear; and motorcycle rentals and motorcycle rider training services, as well as licenses the Harley-Davidson name and other trademarks. This segment sells its products to retail customers through a network of independent dealers primarily in North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The Financial Services segment provides wholesale and retail financing, and insurance and insurance-related programs to dealers and retail customers. It also offers wholesale financial services, including floor plan and open account financing of motorcycles, and motorcycle parts and accessories; and operates an insurance agency that offers point-of-sale protection products through Harley-Davidson dealers in the United States and Canada, including motorcycle insurance, extended service contracts, credit protection, and motorcycle maintenance protection. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Publicly traded companies mentioned herein: Harley-Davidson Inc (HOG), Polaris Industries Inc (PII)

Highlights

The presenter is long shares of Harley-Davidson Motor Company (HOG), seeing nothing fundamentally problematic with the company and attributing subpar performance to unique circumstances. Though not necessarily forecasting a return to pre-2008 peaks, the presenter does think HOG should revert back to normal valuation in the near future.

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