SCOR
comScore, Inc.
TMT
04/10/2014
Presented
| Date | 04/07/2014 |
| Price | $31.60 |
| Market Cap | $1.09B |
| Ent Value | $1.05B |
| P/E Ratio | N/A |
| Book Value | $5.20 |
| Div Yield | N/A |
| Shares O/S | 34.56M |
| Ave Daily Vol | 290,000 |
| Short Int | 1.85% |
Current
| Price | $6.78 |
| Market Cap | $0.03B |
| comScore, Inc. provides a range of digital media analytics solutions in the United States, Europe, Canada, and others. The company’s products and services offer its customers an insight into consumer behavior, including objective, detailed information about consumer usage of digital content, and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. Its digital media measurement and analytics platforms consist of proprietary databases, a software, and a computational infrastructure that measures, analyzes, and reports on digital activity. The company also provides audience measurement products that measure the size, behavior, and characteristics of Internet users on various platforms, including PCs, tablets, smartphones, televisions, game consoles, and other connected devices; and advertising products comprising AdEffx Suite and Media Planner 2.0, which offer solutions for developing, executing, and evaluating online advertising campaigns, as well as Validated Campaign Essentials that provides digital media analytics regarding validated impressions. In addition, it offers a range of enterprise solutions consisting of Digital Analytix, a Software-as-a-Service based product for digital media businesses; and Subscriber Analytix, a software platform for the needs of mobile network operators. The company serves Internet-based companies; and various companies in a range of industries, including Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers, and consumer packaged goods companies. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia. |
Highlights
comScore’s core business is online measurement - a solid, subscription based business growing pricing at 4-5% per year and customers at about an 8% annual rate. Investors are currently paying 10-11 times the presenter’s 2015 EBITDA estimate for an attractive asset with not only a strong core business, but also meaningful upside potential from new products the company is set to launch. A strong secular grower that benefits from the tailwind of continued internet growth, the company has the potential to become the de facto currency for online advertising measurement.
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