FRPT

Freshpet

Consumer


Presented:01/07/2015
Price:$15.69
Cap:$0.53B
Current Price:$144.05
Cap:$6.98B

Presented

Date01/07/2015
Price$15.69
Market Cap$0.53B
Ent Value$0.73B
P/E RatioN/A
Book ValueN/A
Div YieldN/A
Shares O/S33.47M
Ave Daily Vol1,020,000
Short Int15.49%

Current

Price$144.05
Market Cap$6.98B
Freshpet, Inc. manufactures and markets natural fresh foods, refrigerated meals, and treats for dogs and cats in the United States and Canada. The company sells its products under the Freshpet, Dognation, and Dog Joy brand names. Freshpet, Inc. distributes its products through grocery, mass, club, pet specialty, and natural retail classes. The company was incorporated in 2004 and is headquartered in Secaucus, New Jersey.

Publicly traded companies mentioned herein: Freshpet, Inc. (FRPT), PetSmart, Inc. (PETM)

Highlights

The presenter is short shares of New Jersey-based Freshpet (FRPT), which came public in November 2014. The company sells fresh (refrigerated) pet food via new, custom installed fridges at retail locations around the US. The business has been capital intensive, and he sees substantial downside risk for shareholders of the unprofitable company for the following reasons:

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Idea Discussion

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