MIPS SS

MIPS AB (publ)

Consumer


Presented:03/30/2022
Price:SEK880.00
Cap:$2.78B
Current Price:SEK546.50
Cap:$1.75B

Presented

Date03/30/2022
PriceSEK880.00
Market Cap$2.78B
Ent Value$3.76B
P/E Ratio90.28x
Book ValueSEK22.04
Div Yield0.4%
Shares O/S26.18M
Ave Daily Vol145,635
Short IntN/A

Current

PriceSEK546.50
Market Cap$1.75B
MIPS AB engages in the manufacture and sale of safety helmets. It develops helmet-based safety and brain protection for sports and motorcycle used. The company was founded by Stale Moller, Per Evert Niklas Steenberg, Hans von Holst, Hans Peter Halldin, and Magnus Aare in 1996 and is headquartered in Taby, Sweden.

Publicly traded companies mentioned herein: Dorel Industries Inc (DII.A CN), MIPS AB (MIPS SS)

Highlights

The presenter is short shares of MIPS AB (MIPS SS), a Swedish technology company that specializes in bike helmet safety. Operating as an ingredient brand, the company sells its product to helmet manufacturers who then implement the technology into their product to sell to end users. Helmet companies using MIPS are able to sell their products with a $15 - $25 upcharge, which makes MIPS an amazing branding opportunity. The presenter is playing for a scenario where bike helmet sales slow, competition enters the market and supply chain issues persist, and thinks that the stock will experience further downward pressure from recent highs.

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Idea Discussion

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